ISIS also implements marketing initiatives like вЂњJihadist Follow Friday,вЂќ which encourages users to follow new ISIS-related accounts each Friday. These platforms of choice are Telegram,, and Surespot. Since then, ISIS has chosen to utilize social media platforms that either protect their content or allow for content to quickly be reposted. In 2014, these large social media platforms removed ISIS content. These messages can be seen throughout all content produced by the Islamic State such as war documentaries, execution videos, and Rumiyah (magazine).ДЇrom 2013 to 2014, the organization primarily used mainstream platforms such as Twitter, Facebook, and YouTube. Encourage international lone state actor and small cell attacks in support of ISIS.Convey narrative of global war and ultimate victory.Additionally, the videos also focus on three main messages: In many of the videos and materials produced by ISIS, there is the theme of inclusion and brotherhood. Jihadi John is notorious for executing many US, UK, and Japanese citizens such as Steven Sotloff, David Haines, and Alan Henning. Most infamously, an executioner named Jihadi John was seen in many of these videos prior to his death in 2015. The particular videos that ISIS often post include executions of 'enemies of the Caliphate,' which often consist of westerners or Jordanian nationals. The ISIS executions typically consist of beheadings or mass shootings in retaliation to western intervention in ISIS territory. ISIS has a dedicated team of over 100 media insurgents dedicated to recording these videos.

The videos have a high production quality and incorporate montages, slow motion scenes, and are often accompanied by a short dialogue. ISIS produces propaganda videos that range from video executions to full-length documentaries. ISIS's posting of beheadings and other execution videos primarily target the Western world. In addition to recruitment, ISIS's social media presence is also meant to intimidate and spread terror around the world. As a result, these fighters often have desires to go abroad and escape conditions in their home country. Computer scientists Zeeshan ul-hassan Usmani also found that the majority of the Western recruits do not feel 'at home' in their home country.

Western recruits are often second or third-generation immigrants. Recent destruction in the Iraq War and Syrian Civil War has created hatred of Western Powers in the region. Middle Eastern recruits come from economically disadvantaged backgrounds in Northern Iraq. The average age of ISIS fighters is around 26 years old, with 86% of recruits being male. The standard ISIS recruit, both from the Middle East and Western countries, is relatively young. Researches from Quantum cite nine attributes characteristic of a fighter looking to join ISIS: status seeking, identity seeking, revenge, redemption, thrill, ideology, justice, and death. There are a wide variety of motives for why fighters may be prompted to join ISIS. ISIS targets a variety of different groups both in the Middle East and Western Countries. 5 Relevant impact of the ISIS social media usage.3.5 The Dawn of Glad Tidings smartphone application.

Isis videos